1. Origin: Click Frenzy was first launched in Australia in 2012 by the company Click Frenzy Pty Ltd. It was created as a response to the growing popularity of online shopping and the desire to offer Australian consumers a dedicated online shopping event.
2. Date: Click Frenzy is typically held multiple times a year, with the main event occurring in November. It often lasts for 24 hours, although there are also extended versions of the event that can span several days.
3. Participating Retailers: Numerous retailers and brands participate in Click Frenzy, offering special deals, discounts, and promotions on a wide range of products. These can include electronics, fashion, beauty, home goods, and more.
4. Flash Sales: Click Frenzy is known for its "flash sales," which are time-limited and often offer deep discounts for a short period. Shoppers need to act quickly to take advantage of these deals.
5. Online-Only: Click Frenzy is an online-only event, meaning that shoppers can access the deals and discounts exclusively through the official Click Frenzy website or participating retailer websites. This allows consumers to shop from the comfort of their homes or on their mobile devices.
6. Categories: The event covers a wide range of product categories, catering to various consumer interests and preferences. Popular categories often include technology, fashion, beauty, travel, and home and lifestyle products.
7. Subscription Model: Click Frenzy operates on a subscription model, where shoppers are encouraged to sign up for a free account to receive early access to deals and promotions. Subscribers may also receive email notifications about upcoming events.
8. Marketing and Hype: Click Frenzy generates excitement and anticipation through extensive marketing campaigns, social media promotions, and previews of deals leading up to the event. This contributes to a sense of urgency and the desire to secure the best deals.
9. Competing Events: While Click Frenzy is a prominent online shopping event in Australia, it competes with other sales events such as Black Friday and Cyber Monday, which are popular worldwide.
10. Global Expansion: Click Frenzy has expanded its reach beyond Australia, with some international retailers and brands participating in the event. This expansion allows consumers from other countries to access the deals and discounts.
Click Frenzy has become a significant event in the Australian retail calendar, attracting millions of online shoppers each year. It provides consumers with an opportunity to find bargains, shop for holiday gifts, and take advantage of limited-time offers. As online shopping continues to grow in popularity, events like Click Frenzy play a crucial role in the e-commerce landscape
